# Saatva’s Ricky Joshi On Retail Conversion: 80% Lift When Stores Anchor Regional Marketing

Ricky Joshi · Co-founder, Saatva

Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi - YouTube

[Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi](https://www.youtube.com/watch?v=QcTO2L23f-Q)

Ricky Joshi bootstrapped Saatva to $200 million in revenue with minimal overhead before ever taking outside money — and he's seen conversion rates run 80% higher in markets where the brand has a physical store versus digital-only. He breaks down the showrooms that double as customer service hubs, some generating $10 million a year, and the unit-economics discipline that early constraints forced on the business.