Making Customers Feel Understood Without Saying You Understand Them

Lance Dobson · Head of Marketing, Shed

Making customers feel understood without saying you understand them - YouTube

Making customers feel understood without saying you understand them Chord Commerce

Chord Commerce 42 subscribers

Lance Dobson runs marketing for a healthcare-compliant telehealth brand, where privacy regulation strips away identity-based targeting entirely. His counterintuitive take: that constraint made the marketing better, not worse, forcing a return to understanding the customer's actual problem instead of leaning on an algorithm to paper over not knowing them.