Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations

Samuel Davel · Kosterina

Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations - YouTube

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Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations

Chord Commerce 42 subscribers

Samuel Davel repositioned Kosterina's olive oil from a lifestyle product to a wellness ritual — and rebuilt the brand's content and measurement around it. He breaks down the Media Efficiency Ratio his team uses instead of last-click attribution, his framework for vetting agencies, and how geo-targeted influencer partnerships are helping the brand measure lift at retail.