# Brilliant Commerce

Conversations with commerce operators on data, AI, and the future of customer relationships.

## Podcast Episodes

### Ep. 28 · Jul 13, 2026
**From 1% to 11% Brand Awareness: How Wecook Built a Brand Worth Caring About**  
Matthew Morein  
[Listen →](/content/resources/podcast/how-wecook-built-a-brand-worth-caring-about/index.html)

### Ep. 27 · Jul 1, 2026
**How Summersalt Built a Swimwear Brand from 10,000 Body Scans**  
Lori Coulter  
[Listen →](/content/resources/podcast/how-summersalt-built-a-swimwear-brand-from-10000-body-scans/index.html)

### Ep. 26 · Jun 17, 2026
**Category Creation Is Hard: Building Hairstory into Retail from Zero**  
Dina Rosenbloom  
[Listen →](/content/resources/podcast/category-creation-is-hard-building-hairstory-into-retail-from-zero/index.html)

### Ep. 25 · Jun 3, 2026
**Why Brian Berger Wishes He’d Gone Wholesale from Day One**  
Brian Berger  
[Listen →](/content/resources/podcast/why-brian-berger-wishes-hed-gone-wholesale-from-day-one/index.html)

### Ep. 24 · May 20, 2026
**The Brand Value Equation: Why Your Pricing Problem Is Actually a Value Problem**  
Doug Zarkin  
[Listen →](/content/resources/podcast/the-brand-value-equation-why-your-pricing-problem-is-actually-a-value-problem/index.html)

### Ep. 23 · May 6, 2026
**The Secret Behind True Botanicals’ 50% Retention Rate**  
Mila Mendez  
[Listen →](/content/resources/podcast/the-secret-behind-true-botanicals-50-retention-rate/index.html)

### Ep. 22 · Apr 15, 2026
**Why Marine Layer Thinks Agentic Commerce Is the New SEO**  
Michael Natenshon  
[Listen →](/content/resources/podcast/why-marine-layer-thinks-agentic-commerce-is-the-new-seo/index.html)

### Ep. 21 · Apr 1, 2026
**Why Dude Wipes Drives Its Own Website Traffic to Walmart and Amazon**  
Joey Thomas  
[Listen →](/content/resources/podcast/why-dude-wipes-drives-its-own-website-traffic-to-walmart-and-amazon/index.html)

### Ep. 20 · Mar 19, 2026
**Full-Price Storytelling: The Discipline Behind Draper James’ Growth**  
Piper Parsley  
[Listen →](/content/resources/podcast/full-price-storytelling-the-discipline-behind-draper-james-growth/index.html)

### Ep. 19 · Mar 18, 2026
**The Four-Word Brief: How Shared Context Eliminates 17-Minute Explanations**  
Johnny Russo  
[Listen →](/content/resources/podcast/how-shared-context-eliminates-17-minute-explanations-the-four-word-brief/index.html)

### Ep. 18 · Feb 19, 2026
**JP Beeghly & Josh Maynard on AI Quality: Train Agents Like Junior Employees, Not Magic Tools**  
JP Beeghly & Josh Maynard  
[Listen →](/content/resources/podcast/jp-beeghly-josh-maynard-on-ai-quality-train-agents-like-junior-employees-not-magic-tools/index.html)

### Ep. 17 · Feb 5, 2026
**Making Customers Feel Understood Without Saying You Understand Them**  
Lance Dobson  
[Listen →](/content/resources/podcast/making-customers-feel-understood-without-saying-you-understand-them/index.html)

### Ep. 16 · Jan 22, 2026
**MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less**  
Corin Mills  
[Listen →](/content/resources/podcast/moos-corin-mills-on-ai-adoption-using-tools-to-create-more-customer-face-time-not-less/index.html)

### Ep. 15 · Jan 8, 2026
**Saatva’s Ricky Joshi On Retail Conversion: 80% Lift When Stores Anchor Regional Marketing**  
Ricky Joshi  
[Listen →](/content/resources/podcast/saatvas-ricky-joshi-on-retail-conversion-80-lift-when-stores-anchor-regional-marketing/index.html)

### Ep. 14 · Nov 19, 2025
**Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion**  
Nick Sanetra  
[Listen →](/content/resources/podcast/cloves-nick-sanetra-on-funnel-diagnostics-find-the-hole-in-the-bucket-before-optimizing-conversion/index.html)

### Ep. 13 · Nov 19, 2025
**Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents**  
Jyoti Malik  
[Listen →](/content/resources/podcast/belkins-jyoti-malik-on-agentic-commerce-audit-data-quality-before-chasing-ai-agents/index.html)

### Ep. 12 · Nov 19, 2025
**Forbes’ Emily Jackson on Why Last-Click Attribution Fails Social Commerce (and How to Pivot Advertisers)**  
Emily Jackson  
[Listen →](/content/resources/podcast/forbes-emily-jackson-on-why-last-click-attribution-fails-social-commerce-and-how-to-pivot-advertisers/index.html)

### Ep. 11 · Nov 5, 2025
**Justin Fredlender on the ‘Build vs. Buy’ Dilemma Every Commerce Operator Must Face**  
Justin Fredlender  
[Listen →](/content/resources/podcast/justin-fredlender-on-the-build-vs-buy-dilemma-every-commerce-operator-must-face/index.html)

### Ep. 10 · Aug 27, 2025
**Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations**  
Samuel Davel  
[Listen →](/content/resources/podcast/kosterinas-samuel-davel-on-use-case-repositioning-how-one-campaign-defied-all-expectations/index.html)

### Ep. 9 · Jul 28, 2025
**Purple’s Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook**  
Jason Bertrand  
[Listen →](/content/resources/podcast/purples-jason-bertrand-on-ai-seo-their-6-month-traffic-growth-playbook/index.html)

### Ep. 8 · Jul 25, 2025
**Sarah Creal Beauty’s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)**  
Tina Gu  
[Listen →](/content/resources/podcast/sarah-creal-beautys-tina-gu-on-how-smaller-strategics-drive-beauty-m-and-a/index.html)

### Ep. 7 · Jun 11, 2025
**Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling**  
Ben Grynol  
[Listen →](/content/resources/podcast/levels-ben-grynol-on-building-a-health-tech-brand-with-zero-hard-selling/index.html)

### Ep. 6 · May 28, 2025
**GR0 Co-founders on Becoming Brands’ Marketing Lifeline**  
Jon Zacharias & Kevin Miller  
[Listen →](/content/resources/podcast/gr0-co-founders-on-becoming-brands-marketing-lifeline/index.html)

### Ep. 5 · May 14, 2025
**Wyze’s Logan Dunn on Managing Petabytes of Customer Data**  
Logan Dunn  
[Listen →](/content/resources/podcast/wyzes-logan-dunn-on-managing-petabytes-of-customer-data/index.html)

### Ep. 4 · Apr 16, 2025
**Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing**  
Claire Strohl  
[Listen →](/content/resources/podcast/born-primitives-strohl-on-merging-brand-storytelling-with-performance-marketing/index.html)

### Ep. 3 · Apr 2, 2025
**M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success**  
Brent Murri  
[Listen →](/content/resources/podcast/m13s-brent-murri-on-why-single-source-of-truth-precedes-ai-marketing-success/index.html)

### Ep. 2 · Apr 2, 2025
**Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss**  
Ali Weiss  
[Listen →](/content/resources/podcast/building-the-glossier-playbook-a-decade-of-d2c-marketing-with-ali-weiss/index.html)

### Ep. 1 · Oct 30, 2024
**Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks**  
JP Beeghly & Josh Maynard  
[Listen →](/content/resources/podcast/beyond-the-cdp-how-sonos-and-ruggable-are-reimagining-their-tech-stacks/index.html)