Brilliant Commerce

Conversations with commerce operators on data, AI, and the future of customer relationships.

Podcast Episodes

Ep. 28 · Jul 13, 2026

From 1% to 11% Brand Awareness: How Wecook Built a Brand Worth Caring About
Matthew Morein
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Ep. 27 · Jul 1, 2026

How Summersalt Built a Swimwear Brand from 10,000 Body Scans
Lori Coulter
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Ep. 26 · Jun 17, 2026

Category Creation Is Hard: Building Hairstory into Retail from Zero
Dina Rosenbloom
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Ep. 25 · Jun 3, 2026

Why Brian Berger Wishes He’d Gone Wholesale from Day One
Brian Berger
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Ep. 24 · May 20, 2026

The Brand Value Equation: Why Your Pricing Problem Is Actually a Value Problem
Doug Zarkin
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Ep. 23 · May 6, 2026

The Secret Behind True Botanicals’ 50% Retention Rate
Mila Mendez
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Ep. 22 · Apr 15, 2026

Why Marine Layer Thinks Agentic Commerce Is the New SEO
Michael Natenshon
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Ep. 21 · Apr 1, 2026

Why Dude Wipes Drives Its Own Website Traffic to Walmart and Amazon
Joey Thomas
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Ep. 20 · Mar 19, 2026

Full-Price Storytelling: The Discipline Behind Draper James’ Growth
Piper Parsley
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Ep. 19 · Mar 18, 2026

The Four-Word Brief: How Shared Context Eliminates 17-Minute Explanations
Johnny Russo
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Ep. 18 · Feb 19, 2026

JP Beeghly & Josh Maynard on AI Quality: Train Agents Like Junior Employees, Not Magic Tools
JP Beeghly & Josh Maynard
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Ep. 17 · Feb 5, 2026

Making Customers Feel Understood Without Saying You Understand Them
Lance Dobson
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Ep. 16 · Jan 22, 2026

MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less
Corin Mills
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Ep. 15 · Jan 8, 2026

Saatva’s Ricky Joshi On Retail Conversion: 80% Lift When Stores Anchor Regional Marketing
Ricky Joshi
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Ep. 14 · Nov 19, 2025

Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion
Nick Sanetra
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Ep. 13 · Nov 19, 2025

Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents
Jyoti Malik
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Ep. 12 · Nov 19, 2025

Forbes’ Emily Jackson on Why Last-Click Attribution Fails Social Commerce (and How to Pivot Advertisers)
Emily Jackson
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Ep. 11 · Nov 5, 2025

Justin Fredlender on the ‘Build vs. Buy’ Dilemma Every Commerce Operator Must Face
Justin Fredlender
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Ep. 10 · Aug 27, 2025

Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations
Samuel Davel
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Ep. 9 · Jul 28, 2025

Purple’s Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook
Jason Bertrand
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Ep. 8 · Jul 25, 2025

Sarah Creal Beauty’s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)
Tina Gu
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Ep. 7 · Jun 11, 2025

Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling
Ben Grynol
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Ep. 6 · May 28, 2025

GR0 Co-founders on Becoming Brands’ Marketing Lifeline
Jon Zacharias & Kevin Miller
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Ep. 5 · May 14, 2025

Wyze’s Logan Dunn on Managing Petabytes of Customer Data
Logan Dunn
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Ep. 4 · Apr 16, 2025

Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing
Claire Strohl
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Ep. 3 · Apr 2, 2025

M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success
Brent Murri
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Ep. 2 · Apr 2, 2025

Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss
Ali Weiss
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Ep. 1 · Oct 30, 2024

Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks
JP Beeghly & Josh Maynard
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