How Ruggable Reduced Technology Costs 30% While Unlocking Better Insights with Chord

Why Ruggable chose to replace its fragmented data systems with Chord—unlocking scalability, efficiency, and smarter decision making while reducing costs.

30%

reduction in technology costs

Weeks

to deploy vs. 12–18 months for a custom build

1

unified customer view across departments

Background

Ruggable, a leading brand in the home decor space, built its reputation on offering stylish, washable rugs that meet the needs of modern consumers. However, as the company scaled, its data infrastructure struggled to keep up.

Disparate systems and decentralized data access led to inconsistent insights and inefficiencies across the business. Without a unified view of customer data, marketing and operations teams faced significant challenges in making confident, data-driven decisions. It became clear that Ruggable needed a scalable, cost-effective solution to manage its growing data needs without embarking on a resource-intensive development effort.

The Challenge

As Ruggable expanded, their internal tech team was overwhelmed by the cost and complexity of managing a stitched-together stack.

• Data silos across multiple systems led to inefficiencies and errors.
• Resource strain meant the team couldn't keep pace with marketing and ops demands.
• High costs made their homegrown system increasingly unsustainable.
• Unreliable insights slowed decision-making and blocked personalization.

A proprietary build was an option—but the price tag and timeline (12–18 months) weren't.

The Solution

Buy, Don't Build

Ruggable turned to Chord's unified data platform for a faster path forward. With Chord, they gained:

• One unified data layer: a single source of truth across marketing, operations, and finance.
• Seamless implementation: a fully functional, scalable infrastructure in just weeks.
• 30% cost savings: by consolidating fragmented systems into one platform.
• Accurate, real-time insights: trusted data powering better campaigns and confident decisions.

“Our data wasn't organized well—it lived across different systems and was expensive to house and process. We were staring down a costly, multi-year build until we found Chord. They even let us test drive before committing, and the rest is history.”

The Results

Faster Implementation, Better Insights, Lower Costs

Switching to Chord transformed Ruggable's data strategy, enabling them to:

• Reduce technology costs by 30% by consolidating fragmented tools into one streamlined solution.
• Drastically decrease implementation time—what would have taken 12-18 months with a custom build was completed in just weeks.
• Achieve a single, accurate view of the customer across marketing, operations, and finance.
• Empower teams with real-time, reliable insights to drive cross-channel personalization and better customer experiences.

With Chord, the Ruggable teams no longer have to second-guess their data or overextend their internal teams. Instead, they can focus on growth, leveraging accurate customer insights to refine marketing strategies, optimize operations, and enhance customer experiences.

By choosing to buy rather than build, Ruggable unlocked a smarter, faster, and more cost-effective way to scale.