How Caraway Increased Conversion by 20% with Chord's Unified Data Platform

52%

faster site speed

20%

lift in conversion rate

10x

developer velocity

Background

Caraway, founded in 2018 in New York City, is on a mission to craft well-designed, non-toxic ceramic cookware. As the brand scaled, they faced performance bottlenecks and data sprawl that slowed growth. By adopting Chord, Caraway accelerated site speed, unified their data, and unlocked measurable lifts in conversion and customer engagement.

The Challenge

Caraway's rapid growth came with a hidden cost:

• Site performance lagged, especially during peak traffic
• A patchwork of apps created data silos, limiting visibility and trust
• Teams struggled to deliver new features quickly without adding headcount

The result? Sluggish load times, disconnected customer experiences, and missed opportunities for conversion.

The Solution

Caraway turned to Chord's commerce-built data platform to rebuild their foundation.

• Unified data layer consolidated behavioral, transactional, and third-party data in one place, ready to activate across the business
• Developer-first design empowered the team to ship new features faster, without the burden of managing brittle integrations

“We wanted to be better, quickly — and without hiring a ton of people. Chord has allowed us to do just that.”

The Results

• 52% faster site speed → instant, reliable page loads
• 20% lift in conversion rate → more customers completing checkout
• 35% drop in bounce rate → fewer visitors abandoning due to lag
• 10x developer velocity → faster shipping of customer-centric features

With Chord, Caraway transformed site performance, data trust, and development velocity, fueling higher conversion and sustainable growth. Caraway's focus is on sustaining growth without sacrificing customer experience. With Chord as their all-in-one data platform, they're equipped to keep scaling fast, ship new features with ease, and unlock deeper insights that drive long-term loyalty.