All your commerce data, ready for action

Chord's Data Foundation ingests, unifies, and models data from every tool in the commerce stack — Shopify, ad platforms, analytics tools, ERPs, and more.

Works with the tools you already use

E-commerce platforms

Ad platforms

Analytics tools

Email & SMS

ERP systems

Payment processors

CDPs

Data warehouses

How the Data Foundation works

Ingest

Pull data from every connected source — structured and unstructured — on a continuous basis. No manual exports, no stale snapshots.

Unify

Resolve identities, deduplicate records, and build relationships between data sources. One customer record, one source of truth.

Model

Transform raw data into structured models your agents and teams can act on — no custom SQL required.

Why It Matters

Not a CDP. Not a warehouse. Something better.

Data that acts, not just collects

CDPs collect and activate. Chord's Data Foundation collects, models, and powers AI. It's the difference between a pipe and a platform.

No data team required

Warehouses require data engineers to maintain. The Data Foundation handles ingestion, modeling, and maintenance so your operators can stay focused on growth.

Beyond dashboards

Analytics tools only see their own data. Chord unifies your entire stack and feeds that unified picture into AI agents that take action.

Common questions

What data sources does Chord connect to?

Chord's Data Foundation connects to e-commerce platforms, ad platforms, analytics tools, email and SMS platforms, ERPs, payment processors, and more.

How is this different from a CDP?

CDPs collect data but don't model it. Chord's Data Foundation ingests, unifies, and models data — creating relationships between sources, defining what each data point means in context, and powering downstream AI actions. A CDP is a pipe. Chord is the foundation.

Do I need a data team to set this up?

No. Chord is built for commerce operators, not data engineers. The Data Foundation handles ingestion, modeling, and maintenance so your team can focus on growth, not infrastructure.

How does the Data Foundation feed into AI agents?

The Data Foundation is the input layer for everything downstream — the Context Layer layers business rules and institutional knowledge on top of it, and Chord Agents draw on both to take accurate, grounded actions.